NONFICTION's AREAS OF EXPERTISE
Nonfiction's areas of expertise include industrial design, branding and packaging of consumer goods and professional products. We specialize in bringing ideas to life and easing the transition to product development and manufacturing.
Industrial design is creating and developing concepts and specifications that optimize the function, value and appearance of products and systems for the mutual benefit of both user and manufacturer.
Whether your company needs to kickstart a product line or revitalize its brand equity, Nonfiction can guide you by researching market opportunities and identifying the most impactful and efficient way to execute the plan. Strategy can encompass innovation, brand, marketing, product tiering, materials, etc.
SOFT GOODS DESIGN
A special skill within the world of industrial design is the understanding of cut-and-sew design and the creation of spec packs a soft goods factory can understand. A thorough understanding of materials, patterns, assembly techniques and durability testing is essential to making products people love to live with.
AEROSPACE DESIGN & ARCHITECTURE
The design of architectures specific to space travel, including hard shell and inflatable structures. Nonfiction's knowledge also applies to module and habitat interiors, microgravity-friendly products, apparel and wearables, experiential design for short and long-term space travel.
Branding covers everything that represents the brand, visually and beyond. Branding guidelines help a company execute consistently across design, marketing, advertising and overall culture.
At retail, the packaging's role is to attract, inform and convince the consumer to purchase your product. Packaging design brings together retail and market needs with exclusive branding and graphic design. In addition to appearance and regulations, a packaging can be made special with a beautiful out-of-box experience.
Understanding user needs through research and testing helps make a product more special and better integrated in the life of its owner. A beautiful object is useless if the user is not interested in living with it. User experience design makes sure the design is practical, engaging and integrates well in people's lives.
NONFICTION'S TRUSTED PARTNERS
Over the years, Nonfiction's team has established trusted relationships with engineering and manufacturing partners. Looking for the right people to execute your ideas is now a lot more efficient, cost-effective and low-risk.
Mechanical engineering turns dreams into reality. It uses science and mathematics to insure that a product or process is robust, repeatable, and meets the criteria for production.
Among other things, electrical engineering encompasses the electronics, power and firmware essential to the function of electronic devices. Electrical engineers work closely with mechanical engineers to optimize volume, reliability and durability of electronic systems.
Nonfiction works closely with model makers to create milestone deliverables that help you make the correct decisions moving forward. Typical models include 3D prints, cosmetic and functional prototypes. 3D printing is used to test rough aesthetics, sizing and ergonomics. Cosmetic models help validate proportions, details, surface quality, colors and materials. Functional prototypes help test the usability of mechanical and electronic devices.
Product developers cover project management, they thoroughly understand the intricacies of manufacturing and all the steps necessary to bring a specific product to market. They also nurture great relationships with vendors and the power to negotiate cost and timelines with them.
Manufacturing is the process of identifying the materials, processes, and factories needed to produce a product, and then seeing that product through to mass production.
UI/UX RESEARCH & TESTING
Research and testing help guide and validate ideas and designs from the user's perspective. Innovative and patentable ideas can originate from this exercise.
The design of user interfaces aims to maximizing the user experience of products, from first time to repeated usage.
Creating interfaces for the user that are intuitive and pleasant require the work of UI/UX designers and software engineers. In a world where more and more products require a responsive interface, this overacting discipline is very sought after.