How Design Can Help
We think about design, business, market adoption and more to create market-leading products.
Ergonomic Design
Ergonomic design is more than comfort. It empowers people through safe and familiar interactions.
Color on the Moon
What will space look like when humans become an interplanetary species.
The Right Questions
Six questions that guide our decision making and lead to innovative solutions.
Fast, Cheap & High Quality
You can have fast, cheap or high quality, but not all three.
Future of Business Class
Transforming business class so it is more aligned with how people do business today.
Productive Leadership
What attitudes and behaviors make up a productive leader?
Hyperproductivity
The hyperproductive attitudes, behaviors, and habits we use at Nonfiction for life balance.
The Future of Space
Human flourishing and the outer space are intimately connected and we're gonna look at how.
Non-Toxicity & Sustainability
Moving toward a non-toxic future with seaweed plastics, sustainable business models and more!
Advocating for Sustainable Brands
Design and sustainability go hand in hand, and must be integrated into every aspect of a product.
Finishes
Finishes impact how people experience products, from brand connection to emotional reaction.
Seduction & Sustainability of Finishes
At Nonfiction, we select product finishes that connect to users emotionally and are sustainable.
Materials
Considering materials, use and human experience when designing products for manufacturing.
The Sustainability of Materials
Phnam and Mardis Bagley share creative behavior changes we can adopt to mitigate harm to the planet.
Color
Color as storytelling is a powerful tool. It can impact moods, behaviors, and more.
Culture & Psychology of Color
See the fascinating ways that color can elicit emotions, and how we use color to express ourselves.
The Science of Color
We explore the science of color, its interpretation and more to create brand stories.
Logic, Experience, Intuition
We use Logic, Experience and Intuition to make leaps in innovation quickly and in unexpected ways.
Conceptual Design
Conceptual design is where world changing ideas start. Take a peek into our methodologies.
Transformational Technologies
Transformational technologies are the future of human flourishing.
Evolution vs. Revolution
Is your product an evolution of an existing design, or a complete industry revolution?
Design for Manufacturing
Understanding Design for Manufacturing is key to maintaining design intent in mass production.
Who do We Design for?
It is the designer's imperative to understand the needs of users and other stakeholders.
Natural Design
So many devices today are not inline with the human experience.
The future of Work
Did you know that 65% of the jobs kids of today will have in the future...
The Future of Education
What do successful children of tomorrow need today?
Sustainability: Beware of fake eco-friendly products!
Design for disassembly, monstrous hybrids, innovative new materials, and faux environmental products
Agile Hardware
Agile vs. Waterfall. The many advantages in turning industrial design into an agile methodology.
The Cost Of Design
Good hardware design requires experienced professionals to manage the true costs.
The Future of Airlines: Pleasure in flight
Tired of being treated like cattle? We are. What if we celebrated the journey?
The Future of Airlines: Hygiene in a post-COVID world
Flying in a post-COVID world considers hygiene, HCI, hospitality and efficiency.
