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Nonfiction is a design studio based in San Francisco.
We specialize in industrial design, branding, strategy and packaging design.

Our goal is to create engaging experiences through the design of fun and sophisticated products.
We also leverage our relationships with engineering and manufacturing partners to help execute your ideas.

We work with corporations, mid-size companies and funded startups from all over the world.
We are here to help you turn your ideas into reality – on time and on budget.


Nonfiction was founded by a husband-and-wife team of designers with rare and unique skills.
Their international experience is essential to understanding the subtleties of different markets and sensibilities in aesthetics.


Phnam Bagley
partner + creative director

Phnam is a director-level industrial designer with over ten years experience designing and leading teams in a very wide range of product categories including Consumer Electronics, Luxury Products, Action Sports, Soft Goods, Packaging, and Aerospace. Having worked with numerous Fortune 500 corporations as well as startups, she brings strategy, innovation, fun and sophistication to product lines. She has designed and lead teams at varied design consultancies including IDEO, Lunar, Matter, and Lifestyledesign.

In addition to Nonfiction, Phnam is the CEO and Design Director at Eternal Luxe, a brand of luxury goods made in USA. She also teaches industrial design at California College of the Arts.

Hometown: Paris, France

Education: Strate Collège (France), Designskolen Kolding (Denmark), Sasakawa International Center for Space Architecture at the University of Houston (USA) and Amblard Leather Atelier (USA)


Mardis Bagley

Mardis is an industrial design director with 10 years experience in consumer electronics, lifestyle, soft goods and packaging. Prior to his career in industrial design, Mardis worked for 15 years in the graphic design field, managing branding and digital design teams. Mardis specializes in fast, technical execution and shepherds products all the way through mass production, to insure design intent. He has worked on consumer products for Nike, Dell, Intel, Logitech, Symantec, Facebook and for mid-sized companies and startups too numerous to count. 

Hometown: Champaign, Illinois, USA

Education: University of Houston (USA)
University of Illinois (USA)