Get in touch

info [at] nonfiction.design
+1 (415)-829-2604
San Francisco, California

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The Studio

Nonfiction is a San Francisco-based creative studio specializing in industrial design, branding, user experience design, architecture, engineering and strategy.
We turn science fiction into reality for a better future.

We engage consumers through the design of unique and sophisticated products with rich backstories. Our clients range from Fortune 500 companies to funded startups all over the world. We leverage our relationships with manufacturing partners to execute your ideas on time and on budget.

Who we are

Phnam Bagley

Phnam is a French Industrial Designer and Creative Director with 15 years experience designing hardware in Audio, Wearables, Neurotech/Biotech, Luxury & Fashion, Packaging, Sports and Aerospace. She has designed and led teams at varied design consultancies including IDEO, Lunar, Matter and Lifestyledesign. Phnam's work spans 4 continents, and companies ranging from Fortune 500's to startups. Clients include Intel, Comcast, Facebook, Atari, Halo Neuroscience and more. She speaks internationally on the subject of “Design for a Better Future”, covering stories of groundbreaking technologies, responsibility, design thinking and education. Phnam is the CEO and Design Director at Eternal Luxe, a brand of luxury goods made in USA. She also teaches industrial design at California College of the Arts and mentors at Founder Institute.

Education: Strate (France), Designskolen Kolding (Denmark), Sasakawa International Center for Space Architecture (Texas), Amblard Leather Atelier (California)

Mardis Bagley

Mardis is an American Industrial Designer and Creative Director with 15 years of experience in Consumer Electronics, Neurotech, Lifestyle, Soft Goods and Packaging. He specializes in fast, technical execution and has spent extensive time overseas shepherding products through mass production to ensure design intent. He has designed for the likes of Nike, Facebook, Logitech, Dell, Intel, Chevron, Jiffy Lube, Corning, Symantec and for mid-sized companies and startups too numerous to count. His direct efforts have garnered tens of millions of dollars in sales and venture capital funding. Prior to his career in industrial design, he worked for fifteen years in the graphic design field, managing branding, and digital design teams. Mardis teaches Sustainability & Social Impact at the California College of the Arts.

Education: University of Houston, University of Illinois

Unconventional Methodologies.

When confronted with very complex systems, we put research on pause while leading with intuition, personal experience and logic in order to create truly innovative solutions.

Behavior Design for Behavior Change.

Creating new products requires validating new behaviors. We explore adoption and adherence to generate long lasting habits.

Experienced Designers Only.

Unique to Nonfiction, our directors are also practicing designers. Team members have a variety of unique skills that bring palpable richness to each project. We do not hire interns or junior team members.

A Collaborative Experience.

We engage with stakeholders regularly, gathering critical information and aligning goals. An honest, respectful dialogue is the key to any project success.

Lean Product Development.

Designers work alongside engineers and other partners throughout the development process to ensure design fidelity, mitigate risks, and make the transition from design to manufacturing as smooth as possible.

Long-Term Relationships.

100% of our clients are recurring ones. We’re here to build something beautiful together. No time or patience for egos.

Elevated Design for the Planet.

We believe that creating beautiful, thoughtful
and durable products is far more responsible
than highly disposable, trendy designs.

Not Interested in Doing Boring Stuff.

Designing without shaking things up is a waste of time and money. We’re passionate about using design to turn cutting-edge technologies into reality and provide IP-rich solutions to our clients.

Design for a Better Future.

We turn humans into super-humans. We design transformative and sustainable communities. We influence societies to be part of the conscious revolution.

Nadia Kutyreva

Computational Designer & Architect

Nadia is a Russian interior designer and architect from Siberia. She is passionates about digital manufacturing methods and sustainable technologies that will benefit future generations. Additionally, Nadia is a computational designer who can take on complex parametric geometries and turn them into intricately beautiful surfaces.
As a design activist, she puts on events to educate the community about technology and design.

Kirill Ostrovsky

Architect & Sustainability Specialist

Kirill is a Russian architect with highly technical skills along with good problem solving abilities and a great eye for design. He specializes in both commercial and residential projects as well as LEED-certified buildings by integrating sustainable materials whenever possible.

Alyssum Quaglia

CMF Designer & Art Director

Alyssum is an imaginative colors and materials designer who creates emotionally resonant products. She leverages an extensive perspective in design, art history, architecture, and fashion to drive a team to create beautiful products and experiences that consider both the greater product narrative and the smallest manufactured detail.

Fi Nguyen

Design Strategist

Fi credits her ability to see things differently and strive for positive change to her bicultural upbringing in Texas as a child of war refugees. A former entrepreneur and marketer, Fi now harnesses her expertise in business, design, and communications to deliver winning strategies for clients in banking, urban development, municipal government, education, and more. She also teaches fashion design at Bay State College and sits on the Advisory Council of the Eliot School of Fine and Applied Arts, both in Boston.

Martin Duhayon

Industrial Designer

Martin is a French designer who specializes in medical equipment and wearables. His extensive knowledge of environmental and ergonomic requirements make his designs highly usable in difficult spaces.

Adrienne Ciuffo

Writer & Media Producer

Experienced Producer with a demonstrated history of working in the media production industry. Skilled in Intercultural Communication, Broadcasting, Field Production, Storytelling, and Video. Strong media and communication professional. Produced Werner Herzog’s Cave of Forgotten Dreams, numerous documentaries for National Geographic, NPR and Curiosity Stream.

Cat Ganson

Cinematographer

Cat is a film and sound editor who brings a profoundly human touch to all his projects. A storyteller specializing in documentary, advertising and visual quips, he captures time, awkwardness, magic, pain and passion with patient enthusiasm.

Mark Alexander

Program Manager

Mark is a leader with broad, hands-on experience directing multi-disciplinary teams to bring cutting-edge products to market. Trusted collaborator with deep background in complex system behavior, product design, and project management. He is highly skilled in partnering with strategic customers to develop mission-critical solutions to customer-facing problems. His work focuses on prototyping, architecting, designing, and refining mixed-signal electronics, managing holistic design validation, and successfully driving product optimization.

Luke Kim

Business Development & Marketing

Entrepreneurial Swiss Army Knife​, best at building alliances and global businesses. Luke brings order to chaos and uncertainty. His principles are integrity, loyalty, consideration for others. Background in startup acceleration, blockchain, civic innovation, cannabis venture investments, higher education, industrial design. Traveled the world as a digital nomad. Fluent in Japanese and Korean. Passionate about the intersection of frontier technology, emerging markets, research science.