Get in touch

info [at] nonfiction.design
+1 (415)-829-2604
San Francisco, California

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Design & Philosophy

What's special about working with Nonfiction?

We are exclusively made of highly experienced, intelligent, efficient and well-rounded creatives. This means no intern is going to run your project, ever. This is the only way we can guarantee the highest quality of work for each of our clients, from startup to big corporation. We use unconventional methodologies to reach innovative breakthroughs. We're not interested in doing boring stuff. We are ridiculously productive and surprisingly pragmatic.

What is your design philosophy?

Above all else, we trust our sense of intuition, enrich stories with our unconventional life experiences and practice pragmatic problem solving. It's incredibly fun, productive and highly collaborative. We are interested in the future of everything, focusing on first-to-market technologies and sustainable solutions.

How do you work?

Every project is unique, but we typically follow a multi-step process. We Discover problems and identify opportunities, Design solutions (sketch, 3D modeling, prototyping), followed by a Refinement phase and Delivery of files. We are often asked to Extend our services through manufacturing, distribution, marketing and more. This extended engagement ensures design intent is kept through the complexities of product development and manufacturing.
During the whole process, we collaborate with the client,  PD firm and CM, making decisions together, and advising on calculated risks.

How do you approach sustainability?

Plastic is inherent to mass manufacturing, and we cannot always replace it with a more sustainable material. In those cases, we strive to create beautiful products that people will own for years. We have extensive experience using manufacturing processes that limit or eliminate wasted materials, practice design for disassembly when applicable. We also use recycled and recyclable materials, non-toxic materials and finishes when it makes a difference.

Manufacturing & Engineering

Do you practice lean product development?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Do you make prototypes?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Do you work with overseas vendors?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

How comfortable are you with Design For Manufacturing?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Can you help us manage our factory?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Client Questions

Do you have an expertise?

Yes and no. No matter the project, it’s our duty to rapidly learn all the constraints and strategically push them beyond the industry standard. In a sense, we quickly become experts on any project we undertake. We work mostly on things that nobody has ever done before, and it's so much fun.

Do you collaborate with your clients?

Always. We engage with our clients to gain firsthand product insights. We frequently sketch, workshop and whiteboard together.  Oftentimes we help construct and actively participate in user studies. We keep the conversation casual, yet targeted. This lowers barriers and encourages open dialogue between ourselves and our clients. The insights we gain help us understand the product limits and how we can exceed expectations.

What kind of client projects do you prefer?

We don't subscribe to a single product category. Rather, we prefer clients that are willing to challenge conventional thinking and have fun while doing it. We engage, collaborate and go wide, then systematically narrow to a focused, cohesive solution.

Do you work for equity share?

Unless you have an excellent track record of building hardware companies and selling them for millions, the answer is no.

Do you bill by project or time and materials?

It depends. Project-based contracts are recommended for the best quality of work because it retains our focused attention on your project. We highly recommend this arrangement for the initial design phase that gets you to the prototyping phase. For anything beyond that, time and materials is most likely more manageable.

I don't see work in my category. How do I know you can work in it?

It is our job as designers to question and rethink the way things have been done in any product category. Additionally, we routinely have to learn new technologies and regulations to adapt to our clients' needs. Our goal is to bring you designs no one else could come up with. Occasionally the idea is so new (yet manufacturable) that you may end up with valuable patents.

Can you help us design the future of our company?

Absolutely. Branding and product strategies are part of our capabilities. If you have an idea or a technology and would like to turn it into products people desire for the long run, we can help you.