info [at] nonfiction.design
San Francisco, California
What if we designed products with materials that get people to care about what they consume? How can we reorganize people’s mindset about the 3Rs: Reduce, Reuse, and Recycle? As growing societies, we need to Reduce what we think we need while keeping economies healthy and dynamic. We need to see Reuse as a beautiful opportunity to connect emotionally with objects. We need to create the appropriate infrastructures to Recycle our trash in a way that makes sense in the long term. Much has changed about how we function in our world since the start of the pandemic. Because so much of our daily lives require living in the digital world, we’re craving more comfort and emotional support from the natural world. That support may come from our relationship with other humans, pets, food, nature, or objects. We often debate the consciousness about the materials that surround us. Why do we buy what we do? What is considered conscious design versus stuff with no meaning? As designers, we control interactions and feelings around the objects we design with our understanding of materials and can create meaningful impact. In the product development process, designers and companies consider cost, performance, the environment, desirability, authenticity, and so much more when choosing the right materials for a product or built environment. Learn how designers at Nonfiction think through these decisions, and how we all can make better decisions around what products we purchase. This episode explores materials and their properties, material science and sustainability, and solutions for a healthy planet. We will also cover how marketing often has you believe that some materials are good for the planet but actually aren’t. Be sure to comment with ideas or experiences that can inspire industry influencers to make a difference for the future we are leaving our children.