info [at] nonfiction.design
San Francisco, California
Creative directors Phnam and Mardis are educators and practicing designers. They believe the best way to spread good design in the world is by sharing good practices, demystifying design and being upfront about what it takes to do it right. They founded Nonfiction with the vision of designing a better future in all industries, connecting their network and extensive knowledge of technology, science, manufacturing, sustainability and futurism for the benefit of 21st century global flourishing.
LOGIC, EXPERIENCE, INTUITION
Over the years at Nonfiction, we've realized we can't use the same methodology for all our clients' projects. Instead, we use logic, experience, and intuition to get creative, be productive, mitigate risk, and shorten timelines. Learn more about how we do this in this latest episode of FUTURE FUTURE, hosted by Nonfiction co-founders Mardis and Phnam Bagley.
Conceptual design is where industrial design starts. It’s when we at Nonfiction start thinking about ideas of how to use a technology, how to use a product, and how to revolutionize an industry. As we do this, we think about usability, the market, the sales opportunity, and the stakeholders. We ask questions, surround ourselves with the right people, and collaborate.
Transformational technologies merge cutting edge science, technology, and good design to create solutions for humans to be the best versions of themselves. In this latest episode, hosts Phnam and Mardis Bagley show the six ways in which transtech can help you become the best version of yourself both today and in the future.
EVOLUTION VS. REVOLUTION
It's a designer's job to understand the status quo of any industry and identify opportunities for products and services to undergo evolution or revolution. In this latest episode of Future Future, our co-founders Phnam and Mardis Bagley show Nonfiction-designed examples, and what hurdles must be overcome in order to bring innovative, revolutionary ideas to life.
DESIGN FOR MANUFACTURING
After concept design comes design for manufacturing. In this phase, designers have to consider value engineering, maintain design intent, and source materials, manufacturers, and more. A truly great designer prioritizes strong collaboration with engineers and anticipatory problem solving that results in the manufacturing of high quality products with minimal loss rates and cycle times.
WHO DO WE DESIGN FOR?
It is the designer's imperative to understand the needs and considerations of multiple stakeholders beyond the end user to make a truly impactful, effective, and innovative product or service. Learn more about how we do this at Nonfiction in this latest episode of Future Future.
So many devices today feel like consumer electronics tacked onto your body. We need better designs that integrate technology with our bodies. Infusing natural design into engineering, interactions, ergonomics, and aesthetics will create a user experience that is subtle, simple, comfortable, and intuitive. Watch this latest episode on Natural Design to learn how.
THE FUTURE OF WORK
Did you know that 65% of the jobs kids of today will have in the future do not yet exist? In this episode, Creative Directors Phnam and Mardis Bagley tell you what employers and employees should develop to prepare for the future of work: critical thinking, communication, safe and healthy environments, and leadership.
THE FUTURE OF EDUCATION
What do successful children of tomorrow need today? Educational systems should be designed to provide children with a safe space for unstructured play, to develop community, awareness, and connections with others. In this episode, we introduce you to 5 tools Nonfiction has developed to revolutionize educational systems: sensory experiences, living sustainably, emotional intelligence, diverse learning spaces, and connections beyond the school.
SUSTAINABILITY: BEWARE OF FAKE ECO-FRIENDLY PRODUCTS!
How to design products and packaging that are sustainable and/or easily recyclable. Change small habits and the Earth will thank you.
Agile v. Waterfall. There are many advantages in turning industrial design and product development into a more agile process.
THE COST OF DESIGN
Design and product development of hardware aren't cheap. It takes time, experience, connections and a lot more money than you think.
THE FUTURE OF AIRLINES: PLEASURE IN FLIGHT
Tired of being treated like cattle? We are. What if we celebrated the journey as much as the destination? Let's make flying a pleasurable experience again. Learn how designers are dreaming about opportunities for innovation and reinstating pleasure in flight.
THE FUTURE OF AIRLINES: HYGIENE IN A POST-COVID WORLD
Flying in a post-COVID world will have different standards: hygiene, human/machine interaction, hospitality, efficiency. Learn how designers are dreaming about opportunities for innovation and reinstating pleasure in flight.