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The Science of Color

Client:
Future Future
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Animals (including humans!) have different ways of interpreting color because of differences in color receptors. Something that might appear purple to one might be pink or green to another. This is why RGB and CMYK color models exist. Designers like us at Nonfiction use these models to create consistent brand stories. Learn more about the science of color in this latest episode of Future Future.

Productive Leadership

What attitudes and behaviors make up a productive leader?

Hyperproductivity

The hyperproductive attitudes, behaviors, and habits we use at Nonfiction for life balance.

The Future of Space

Human flourishing and the outer space are intimately connected and we're gonna look at how.

Non-Toxicity & Sustainability

Moving toward a non-toxic future with seaweed plastics, sustainable business models and more!

Advocating for Sustainable Brands

Design and sustainability go hand in hand, and must be integrated into every aspect of a product.

Finishes

Finishes impact how people experience products, from brand connection to emotional reaction.

Seduction & Sustainability of Finishes

At Nonfiction, we select product finishes that connect to users emotionally and are sustainable.

Materials

Considering materials, use and human experience when designing products for manufacturing.

The Sustainability of Materials

Phnam and Mardis Bagley share creative behavior changes we can adopt to mitigate harm to the planet.

Color

Color as storytelling is a powerful tool. It can impact moods, behaviors, and more.

Culture & Psychology of Color

See the fascinating ways that color can elicit emotions, and how we use color to express ourselves.

The Science of Color

We explore the science of color, its interpretation and more to create brand stories.

Logic, Experience, Intuition

We use Logic, Experience and Intuition to make leaps in innovation quickly and in unexpected ways.

Conceptual Design

Conceptual design is where world changing ideas start. Take a peek into our methodologies.

Transformational Technologies

Transformational technologies are the future of human flourishing.

Evolution vs. Revolution

Is your product an evolution of an existing design, or a complete industry revolution?

Design for Manufacturing

Understanding Design for Manufacturing is key to maintaining design intent in mass production.

Who do We Design for?

It is the designer's imperative to understand the needs of users and other stakeholders.

Natural Design

So many devices today are not inline with the human experience.

The future of Work

Did you know that 65% of the jobs kids of today will have in the future...

The Future of Education

What do successful children of tomorrow need today?

Sustainability: Beware of fake eco-friendly products!

Design for disassembly, monstrous hybrids, innovative new materials, and faux environmental products

Agile Hardware

Agile vs. Waterfall. The many advantages in turning industrial design into an agile methodology.

The Cost Of Design

Good hardware design requires experienced professionals to manage the true costs.

The Future of Airlines: Pleasure in flight

Tired of being treated like cattle? We are. What if we celebrated the journey?

The Future of Airlines: Hygiene in a post-COVID world

Flying in a post-COVID world considers hygiene, HCI, hospitality and efficiency.